Living in a space and selling a space are two very different things
and should be treated differently.

The Biggest difference?

Decorating is very personal, reflecting individual taste and style.

Staging is impersonal, requiring a trained and objective eye to help a seller see past the lived in memories and apply proven techniques to showcase the home so a potential buyer doesn't feel like a guest... rather they feel "at home" and begin to imagine themselves living there.

Home Staging:

1. Addresses the disconnect between sellers and buyers.
2. Capitalizes on the emotional impact of the first impression.
3. Makes the property memorable in the eyes of home buyers.
   
4. Creates an image of an inviting lifestyle that potential buyers picture themselves living.
5. Enhance's a home's positive features by properly arranging furnishings & accessories.
6. Produces effectively dramatic results at a reasonable investment.
7. Makes a property more attractive to a broader range of buyers.
8. Adds furnishings & accessories (props) to complete the home's appeal to the largest home buying demographic possible.